Baskerville Poster PT
Peterson is a new emerging architectural firm in the heart of Melbourne, Australia, a city under tremendous growth and development. It is a freshly founded office with love for concrete, natural material, modern, and friendly architecture and needed to communicate the same value, feel accessible, and be welcoming. The challenge was to create a brand identity that would elevate the brand from standard marketing as well as differentiate it from other firms in the area.
To attract the diverse client mix and reflect the contrast of urban living, the creative deliverables needed to meet the enthusiastic, artisan, and vibrant brief. A modern look and feel, expressive typography style, flexible yet straightforward graphic patterns, and a vibrant color palette helped to differentiate the brand and stand out in a saturated urban marketplace.