"Archana Verma, a student from San Diego City College in the United States, created an editorial layout with stunning front covers for "Entrope" science magazine. Excellent use of visual cues more recognizable from high-fashion and design publications applied to a hardcore science publication. Execution is superb and very engaging."
- Jos Harrison, Global Head Brand Experience & Design Reckitt Benckiser
CATEGORY
Editorial
INDUSTRY
Science
TYPEFACES
Mercury
Uniform
DELIVERABLES
Magazine
KEYWORDS
Knowledge
Approach
Purpose
OBJECTIVE
Entrope is an informative monthly science magazine targeted towards educators, researchers, and academic professionals interested in research and the latest technology. The magazine targets audience, ages 35-45, with carefully written cutting edge articles. Entrope’s main motto is to communicate the information gathered through research as well as to stay in front of its competitors.
APPROACH
The magazine covers use a photo-driven method to increase the interest of the audience and to differentiate from other science publications. The masthead is designed by using the quantify-bold font and is locked up with headlines and other additional information for the modern design layout approach. The combination of uniform and mercury font brings a touch of energy in the magazine without being too dull. Every little detail, like typographic hierarchy and white space, was meticulously chosen to fit the magazine’s purpose.
