Astava is a boutique yoga studio located in San Francisco, California. Focusing on the mind-body connection, rigorous practice and training, they offer an inner-growth and educational approach to overall fitness. The creative challenge was to illustrate the principles of yoga using a refined and technical graphic language that would become representative of the studio’s holistic approach to global wellness.
The visual identity created using an organically designed graphic language that becomes alive and adapts to different types of applications, from the studio’s logo to branded merchandise and promotional collaterals. The minimal and sophisticated approach to the brand reflects the founders’ vision–to develop a refined, almost exclusive brand that merges method, tradition, and precision with humanity and ritual.