CATEGORY
Branding
INDUSTRY
Textile
TYPEFACES
Publico Text
Sofia Pro
DELIVERABLES
Visual Identity
Custom App
Brand Guidelines
KEYWORDS
Comfort
Quality
Innovation
OBJECTIVE
Textilis is a carpet manufacturing company based in Milan, Italy. Driven by its focus on innovation, quality, and sustainable practices, the company's goal is to produce high performance woven textiles and carpet without compromising the environment. To promote modern designed carpets tiles which allow buyers between the ages of 40-60 to customize the perfect carpet floor for their home and office, company needed a new marketing strategy, visual identity, and brand guidelines to stand out among its competitors.
APPROACH
The top priority for Textilis was to create a brand that reflects innovation and is welcoming. Inspired by the modern lifestyle of people, a simple, fresh design approach taken to define the company’s visual identity. A typographic combination of publico font and sofia pro gives the brand a contemporary yet elegant look. The use of soft bright colors and imagery encourages customers to feel enthusiastic about the brand and make a purchase with confidence. The blend of geometric designs used as an inspiration for the visual identity and other applications. A custom online design app was created for customers to select, customize, and order carpet tiles.
