CATEGORY
Interactive
INDUSTRY
Sports
TYPEFACES
Benton Sans
DELIVERABLES
Tennis App
KEYWORDS
Technology
Sports
Masculine
OBJECTIVE
Wilson Sporting Goods Company is one of the most recognizable sports equipment brands in North America. To bring more advanced technology in a tennis game, Wilson wants to develop an app using AI technology that will instantly enable players to gain powerful insights about their performance.
APPROACH
Benton Sans family font used to design the Tennis Pro app layout because of its digital yet organic shapes and subtle transitions of stroke width. A palette of black, red, and grey color gives the app a masculine look and promote legibility. The Tennis Pro app uses machine learning technology to track how the player hit a ball on the tennis court - giving them a chance to benefit from similar techniques to those used at Wimbledon. The sensor attaches to any tennis racket — captures over 1,000 data points per second, and wirelessly sends data to a smartphone or apple watch.
